Open Tuesday-Sunday

11:00 a.m. - 4:00 p.m.

330 E. College Ave., Appleton, WI


The Alley Project is a public art space. Originally conceived as a way to spruce up a blank alleyway and add color to downtown Appleton, the space has also been used as a venue for live performances during Mile of Music since 2015.

​Mile of Music, a music festival stretching down College Avenue that focuses on original music and up-and-coming artists, takes place the first weekend in August each year. For updates on each year's line-ups, visit their website: To find out the schedule for this venue, search for "The Alley Project." Usually the History Museum sells refreshments during the performances. All proceeds from beer sales benefit the museum. 

The colorful mural is on the west side of the History Museum's Ogilvie Preservation Center. It was painted over three years by artist Chad Brady. Read his artist statement below. 


Chad Brady

With a Little Help From My Friends

First Completed on August 7, 2015 during Mile of Music

Added to August 2016 and August 2017 

Artist Statement: All living creatures on the planet get by because they are part of an interconnected ecosystem, existing together on the same level. In this mural, a nattily dressed fox – the animal which has come to represent the region we call “home” – is out on his bicycle, riding with a little help from some pelicans, recently relocated inhabitants of the Fox River. Even the background of the mural grounds it in this specific place: stand back and notice how the colors blend with the surrounding trees and sky outside the alley. 

This project was part of an effort to beautify a once bleak space into a bright testament to public art. The mural also coincides with the opening of Shifting Gears: A Cyclical History of Badger Bicycling (November 4, 2015). Chad's whimsical creation is a dramatic celebration of bicycling as a way to engage the local environment and Fox River system. 

Be sure to visit the mural on your next visit to the museum!